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Business first
Start with the organisation's objectives, customers and operating realities — not technology for its own sake.
About F SolutionsBusiness perspective.
Business perspective.
Technology direction.
Built on tourism and hospitality experience, evolving into a broader consultancy focused on digital capability and AI-enabled travel innovation.
Our background
Experience built around the visitor economy.
F Solutions was founded in August 2009 by Frankie Mak. The business originally focused on marketing consultancy across Australia and Asia, with a specialisation in the tourism and hospitality industry.
Its earlier work centred on sales and marketing strategy, tourism product development, distribution channels, destination promotion and event-related services.
That foundation continues to inform the way we look at business opportunities: from the customer journey and market opportunity through to the processes and technology that support delivery.
Our principles
How we think about better business outcomes.
We connect strategy with practical execution, and evaluate technology by the value it can create.
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Connected thinking
Bring commercial strategy, digital channels, people and processes into one coherent view.
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Practical innovation
Explore emerging technologies with a clear purpose, realistic scope and attention to implementation.
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Responsible development
Consider trust, usability, risk and governance as part of designing AI-enabled services.
Explore how we can work together.
Discuss a tourism, digital or AI-related opportunity with F Solutions.